Category Archives: Uncategorized

It’s not about what it is, it’s about what it can become

“Unless someone like you cares a whole awful lot,
Nothing is going to get better. It’s not.”
Dr. Seuss, The Lorax

Yup, I’m writing about none other than Theodore Geisel, AKA: Dr. Seuss.
Seuss has published a whole range of stories telling the tales of wacky, funny, unique and sometimes scary characters that have put the kids in bed as a bedtime story for years.
But little do we know about Dr. Seuss is that he was indeed an Activist, some of his best and well known stories have been portraying certain political figures or current affairs.
I will list the stories and the subject Dr. Seuss was targeting below but I must say that Dr. Seuss really does inspire a bit of artistically direction in me of just how far you can take your ideas and views on subjects and people and turn them into something almost unrecognizable, giving said subject a brand new identity, and us as graphic designs strive to make our clients stand out in the market and give them a brand new look.

LORAX-cover

The Lorax, published in 1971 is was about the growing issue of people destroying the environment by cutting too many trees. The book even sparked controversy within Loggers that another Author published a book called ‘The Truax’ wich told the story from Logger’s standpoint. A line in the book “I hear things are just as bad up in Lake Erie,” was removed from the book 14 years later as the Ohio Sea Grant Program told Dr. Seuss that conditions were much better.

220px-Yertle_the_Turtle_and_Other_Stories_cover

The Yertle and the Turtle was published in 1958 and portrays none other than Adolf Hitler himself as Yertle the Turtle being the king of the pond and wanted to take over all the ponds in the world while on-top of his fellow Turtle army.

220px-The_Butter_Battle_Book_cover

And the Butter Battle Book published in 1984 was portraying the dangers of  The Cold War with the Yooks and the Zooks portraying and bearing the colours of the Americans and Russians with each side developing new weapons to scare eachother.

Advertisements

Image In Numbers

numbersbanner

NumberFace_A2-01

Italian Culture, This is why we are so twisted.

speaking-italian

‘Mum? Do you need any help?’
‘No it’s okay, I got this’
-a minute later-
*mum sighs*
‘WHY DOES NO ONE HELP ME IN THIS HOUSE’

When Mum sighs that’s it, DROP EVERYTHING and help her even if she said she doesn’t need help and then when you go to help her she says you are doing it wrong and to not worry about it.

I am Rocco Guiseppe Logozzo, as you probably gather from my name I am indeed from an Italian background, My parents’ parents where born in Italy and my parents were born here in Australia. My dad’s side comes from Calabria and my Mum’s side comes from Sicily.
Over here in Australia we have a quite a bit of cousins on both sides but over seas there are so many relatives I have lost count, there are cousins in Italy, New York and even a cousin who is living out in a little cottage in Switzerland!

Now that you know a little a bit about my Italian heritage let me tell you a bit about our ‘traditions’.
Most of my Italian heritage revolves around my Mum’s side as my Dad’s side is a bit ‘tight’ but that’s what you get from Calabria.
Now one thing you NEED to know is that my Nonna (Mum’s Mum) is a witch in a good way, something my own mother inherited too, they know EVERYTHING and have an answer to everything.
If you are feeling sore in the stomach or got an infection, the remedies that Mum and Nonna need to make you feel better are Lemons, Salt, Oil, Vinegar, Marsala, Water and Honey.
If you have a sore ear then put some oil in it, infected toe? then bathe you feet in a warm salt bucket, Laryngitis? then heat up some Water, Lemon and Honey and you will be as good as new.
Mum is the best

But in saying that, Mum and Nonna can be scary.
Growing up as a child if Nonna and Mum didn’t want me and my cousins to go to a certain place or touch a fragile object we were told that if we did what we wanted a Monster would come and take us away or hurt us! Another ‘threat’ was that the objects were poo and considered yucky.
In short, if Mum and Nonna said DANGER, YOU BETTER COOPERATE.

Another thing I have come to learn in an Italian household is to do something productive with you talents what ever that may be because if you don’t then your whole family will know you to be a slacker or lazy and somehow American and Italian relatives will know. If you have them on facebook then constantly update your status with interesting stuff like new design work and they will think you are some successful designer.
My family is basically my first point of reference to see if my design whatever it may be is good because if they don’t like it then no one will.

The Internet, Like, Comment and Subscribe.

‘GOD DANG IT! YOUTUBE HAS CHANGED THEIR LAYOUT AGAIN!’

Those words sound familiar? Well they should, if it’s not Youtube that has changed their layout then it’s Facebook, or perhaps Twitter? or maybe even MySpace (Oh yeah, that’s dead)

Nothing stays around forever offline so why should it stay forever online? Our favorite social network sites or just ‘sites’ are constantly changing whether you like it or not, just look at Google, what started out as a simple search engine turned into something that some people depend and rely on with their E-mails- I mean G-Mails.
Google now has the ability to show you where the area you live in looks like via Google Map, Have one central account to subscribe to your favorite videos via Youtube, Social Network with your friends via Google+ and Hangouts, EVEN Reverse Image serach PHOTOS by simply dragging an image file into google’s image search!
Where the heck would we find anything on the net if Google wasn’t around? For the majority of Internet users we have grown to live with Google, Google is our parents, Well- Google is Mum, If you don’t know the answer to something then Mum will miraculously find it for you like your phone that you misplaced and looked everywhere for and then Mum tells you it’s in your pockets and it is when it really wasn’t, Yeah, Google is a witch.

Look below, For my next little rant I had to rely on my trusty default search Google just to find the site.

ss (2014-05-27 at 10.33.19)

So, Let’s take a trip through http://archive.org/web/ to see what Google was when it first started up.
This is all the hits the site has THROUGHOUT HISTORY!

ss (2014-05-27 at 10.38.42)
Ummm, That can’t be right, http://www.google.com according to this site was first captured in 1998!
But it is right, unfortunately it just looks like one of those domains that are taken and just have Welcome to Google.com! and nothing else. No Rainbow Logo yet folks, time to dig a bit further in time to see when our friend really became the Google we know and love.

ss (2014-05-27 at 10.43.10)

Now doesn’t that just want to make you vomit!, Google was first active late 1998 on December 2nd (well that’s when it was captured with that glorious rainbow logo)
I’m interested to see just where in time Google lost it’s BETA status and went live officially.

ss (2014-05-27 at 10.48.22)

So February 21st 1999 marked the day where Google lost that ugly blue bar on the bottom but it is still in BETA.

ss (2014-05-27 at 10.51.21)
October 12th 1999 was when Google officially launched and lost their BETA title, seems like the logo was lost in time too because I cannot load it no matter how much I refresh.
A few captures in the timeline are broken so it is impossible to know what Google was like on those dates.
I am clicking and clicking on dates but no logo has risen from the grave since it dropped BETA status, my theory is that those logos that change daily like with extra graphics or a photo are these lost images and have officially died off the web. Some things we just can’t bring back from the grave not even on the Internet.

I know everyone knows what our current Google looks like but as a sign off let’s just admire how far it has come.

Thanks for reading.

ss (2014-05-27 at 11.03.33)

And just my luck today is a ‘themed’ day, GOD DANG IT GOOGLE.